US Waffle Wins 2025 Whole Foods Market Supplier All-Star Award

Brands recognized for excellence across all departments in 2025

AUSTIN, Texas (March 26, 2026) — Whole Foods Market today announced the recipients of its 14th annual Supplier All-Star Awards, recognizing outstanding supplier partners whose products, innovation and collaboration helped shape the retailer’s assortment over the past year.

Hand-selected by Whole Foods Market category experts, sourcing leaders and foragers, the awards honor suppliers that delivered standout performances in 2025 across key areas including product excellence, creativity, operational reliability and collaboration.

“With unwavering commitments around quality, innovation, differentiation, value and transparency, these 16 suppliers have helped us continue to raise the bar for our customers and contributed to our purpose of nourishing people and the planet,” said Sonya Gafsi Oblisk, Vice President, Worldwide Grocery Stores Private Brands & Marketing and Chief Merchandising & Marketing Officer, Whole Foods Market. “Whole Foods Market is proud to recognize these exemplary suppliers and their contributions throughout 2025 and beyond.”

Ranging from three to 36 years on the retailer’s shelves, the 2025 Supplier All-Star Award recipients represent a diverse mix of emerging and established brands that have made a meaningful impact on Whole Foods Market’s aisles and customers over the past year. Spanning multiple product categories, including branded and private label, this year’s honorees reflect the breadth of ideas, craftsmanship and commitment found across the Whole Foods Market supplier community.

2025 Supplier All-Star Award Recipients: